Friday, August 27, 2010

Crist's Biggest Issue

There's been all sorts of analysis this week about whether there is or is not a path to victory for Charlie Crist in the Florida Senate race but the biggest problem for his candidacy is really quite simple: voters in the state just don't like him that much anymore.

Crist's approval rating on our poll this week was just 42% with 44% of voters disapproving of him. Republicans don't like him much at all anymore, giving him a 29/59 approval rating. Independents like him more than they like most politicians but his approval with them is still under 50% at 47/37. Democrats give him the best numbers at 54/29 approval but that doesn't come close to matching Marco Rubio's popularity with Republicans at 67/20/

The days of 60%ish approval ratings for Crist are long gone and that loss of popularity is the biggest thing he's going to have to find a way to overcome in the final two months of the campaign.

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