Sony Corp., struggling to restore its profit television, may delegate to Samsung Electronics Co., this year's best-selling flat-screen TVs in India, the fastest growing major market researcher DisplaySearch said.
In the transition from the previous strategy, which focuses on India's richest shopping bags, Sony has increased its market share by offering cheaper models and expand its distribution network
Hisakazu Torii, a Tokyo-based analyst at DisplaySearch says in an interview. Bravia TV producer last year, it ranks third behind India, Samsung and LG Electronics Inc., said.
"We are finally starting to see the fruits of Sony's efforts to strengthen its brand and its sales network," said Torii. "There is a real possibility that they can take the upper hand for the year."
Sony drive in India is part of a larger movement of Japanese companies including Toshiba Corp., after rival South Korea, the expansion of emerging markets. However, a low-power version in the United States and Europe, the traditional strongholds of Sony CEO Howard Stringer may prevent end a run of six years to lose the business of television.
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