Friday, July 16, 2010

Looking Ahead on Financial Reform

Now that the financial reform bill has passed, Democrats need to go out and sell it just like they do the health care bill. When we polled on financial reform in May 46% of Americans said they trusted Democrats most on the issue, compared to just 36% who said they trusted Republicans. But when it came to opinion on the bill itself only 38% said they supported it while 37% were opposed.

Voters knew they trusted Democrats more on the issue but they didn't necessarily know that much about what the bill entailed. Finding a way to effectively communicate that this fall will be key to actually making this a winning issue for the party.

While independents turned against Democrats on health care they're very much on the side of the party when it comes to financial reform. That poll found a 19 point edge for the party on the issue with 42% saying they trusted Democrats more on financial reform and only 23% siding with the Republicans. But with independents there was an even larger disconnect between trusting the Democrats and supporting their bill- opinion on the legislation itself was only 41/40 in favor. There's a lot of potential benefit for the party on this but we'll have to see how it plays out.

These poll numbers here

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