Yokohama joins forces with CODE ZERO for unique driver safety training

LANGLEY, B.C. (September 23, 2010) – CODE ZERO, an innovative advanced driving course with its roots in police training and an objective of zero crashes and collisions on Canada’s roads, will now equip its vehicles with yokohama tires through a partnership with Yokohama Canada, the company has announced.

yokohama will become the exclusive tire supplier for CODE ZERO Licensing International Inc., the operating company of the program. CODE ZERO is based on the highly-regarded police recruit driving program. It has been offered to the public in British Columbia since 2007 by the Justice Institute of British Columbia and is rapidly expanding through franchises across the country.

“yokohama is devoted to advancing tire technology to maximize active driver safety,” said Jonathon Karelse, national marketing manager for Yokohama Canada. “However, there’s more to vehicle control than tires. So we’re taking our commitment to safe driving to the next level by offering Canadian drivers – and our customers – the vital skills and techniques required to ensure their safety on the road.”

“We’re proud of the fact that the lessons we’re teaching have already prevented many serious driving incidents in British Columbia,” said Andrew, Field, president of CODE ZERO Licensing International Inc. “As we expand across Canada, our partnership with Yokohama will assist us in preventing many more.”

yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centres across Canada to serve more than 700 independent tire dealers and more than 2,000 retail locations.