Monday, July 12, 2010

BRP announces NASCAR Canadian Tire Series sponsorship with former champion Daryl Harr

EDMONTON, AB (www.brpnascar.com) - Easily recognized as the leader of the power sports industry, Bombardier Recreational Products (BRP) is set to take to the track with Daryl Harr and the #1 WestWorld Motorsports Team in the NASCAR Canadian Tire Series.

BRP and WestWorld Motorsports are proud to announce this new partnership. Both Canadian organizations have a passion for excellence and have storied histories for reaching the podium. As part of the partnership, the first outing for the BRP NASCAR will be on Sunday, July 25th in the Canadian Tire 100 event at the Edmonton Indy. Martin Motor Sports, BRP’s largest North American dealers, will serve as an associate sponsor for the event.

Daryl is a native of Edmonton, Alberta and has been driving stock cars since the age of 16. As CASCAR National Rookie of the Year in 1998, CASCAR West Champion in 2002, runner-up to David Gilliland for Rookie of the Year in 2004 in the NASCAR K&N Pro Series, and Most Popular Driver of the Year in 2000, Daryl Harr is one of the most active Canadian drivers in NASCAR today. “I am very excited to be representing BRP and Martin Motor Sports at the Edmonton Indy”, said Daryl Harr on Wednesday regarding the newly established partnership. “I have been riding Ski-Doo since before I could drive a racecar. I am hoping that we are able to build into a national program in 2011”.

The Edmonton Indy is BRPs first entry into NASCAR, using the Edmonton event as a testing ground for a potential 2011 national program. As a kick-off to the program, BRP and Martin Motor Sports are holding a sweepstakes for two prize packages: The “NASCAR Ultimate Fan Experience” includes 2 Silver Grandstand tickets and 2 Paddock Passes to the July 25th Edmonton Indy, access to the team transporter, and VIP tours of the WestWorld Motorsports Racing Compound for 2. The “NASCAR Ultimate Crew Experience” includes two 3-day BRP NASCAR Team guest passes, valid for 3 day Pit and Paddock Passes, 2 members of the BRP NASCAR pit crew on Sunday, July 25th for the Canadian Tire Series Race and VIP Tours of the Westworld Motorsports compound for 2. Enter the sweepstakes by visiting the fan zone at www.brpnascar.com and also sign up to be a fan of driver Daryl Harr and follow him on Facebook and Twitter. The winners will be announced by Martin Motorsports executive, Ave Spratt at the pre-race press conference at 9:00am on July 20th at the Martin Motor Sports head office in Edmonton. Joining forces with the Edmonton Eskimos, the BRP NASCAR will also be making a pit-stop at Commonwealth Stadium Sunday, July 11th for an autograph session and to help cheer on the Eskimos.

WestWorld Motorsports is based out of Edmonton, Alberta. The team won the 2001 and 2002 CASCAR West Championship with Carl Harr and Daryl Harr respectively. The team has primarily focused on competition in the NASCAR K&N Pro Series that runs in the Western United States. Daryl will be attempting to qualify for his secong NASCAR Nationwide Race at Iowa Speedway July 31st. WestWorld Motorsports will be fielding a second car at the Edmonton Indy driven by Carl Harr, father of Daryl Harr.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines and karts. BRP products are distributed in more than 90 countries.

Family owned and operated for over forty years, Martin Motor Sports is proud and excited to be a part of the BRP NASCAR main event. As one of North America’s largest BRP Dealers, Martin Motor Sports is very familiar with and appreciative of the passion and innovation BRP brings to the power sports industry, and was therefore thrilled to facilitate the partnership with acclaimed NASCAR driver Daryl Harr. “We’re extremely excited to be teaming up with BRP and the WestWorld Team for the Edmonton Indy,” says co-owner Ave Spratt, “As a high-octane dealership, we are ecstatic to have Champion Driver Daryl Harr and power sports industry leader BRP together. It’s a perfect match.” Martin Motor Sports couldn’t be more pleased with the partnership and looks forward to the green flag on July 25th!

For more information about WestWorld Motorsports and Driver Daryl Harr, please contact: nascar@westworld.ca // (780) 419-7233 // For more information about Martin Motor Sports, please contact: Laurenne Spratt laurennes@martineq.com // (780) 481-4000

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