Bringing the world of culture into the world of work may appear to be an uncommon marriage, but for Redhead International it has proven to be a perfect metaphor for their working practices. And to this end, they will be exhibiting the gallery of artwork from their successful The Art of Smartfreight campaign at one of the UK’s leading freight and transport conferences Multimodal 2011.
The artwork evolved out of Redhead’s desire to create a campaign that articulated their recognition of the individual nature of customer needs, and their ability to tailor solutions to match. There is nothing more unique than an individual’s perception of art.
The Art of Smartfreight campaign saw the reworking of some of art’s most iconic images to express a facet of the Redhead ethos and operation.
“We are happy to create customer specific solutions and the campaign expresses this approach completely,”Austin Duffy, Redhead’s marketing manager.
Multimodal 2011 is one of the most significant conference events in the freight and transport calendar - and involves all the significant players in the sector. The event gives the UK & Irish cargo-owning community a forum to compare supplier routes, modes and information crucial to efficient business practices. It runs from April 5th- 7th at the Birmingham NEC.
About Redhead
Redhead International, established in 1978, has depots in Bradford, Burton-on-Trent, Basildon, Bathgate, Belfast, Dublin and Paris. Employing over 180 staff internationally, the company has regular scheduled services to over 40 countries every week in Western, Eastern and Southern Europe, Scandinavia, North Africa, the Middle East and the CIS countries, turning over more than £27 million a year.
www.redhead-int.com
No comments:
Post a Comment